Master’s in Hospitality Strategy and Digital Transformation

About

A unique, world-first leadership program that recognizes the importance of digital transformation and innovation in the hospitality industry.

The Master’s will teach you how to drive revenue through technology, data and analytics – from the start of the customer experience journey to operations optimization.

Two semesters of full-time academic study are split into three modules:

Module 1 – Tactics

Mastering digital technologies and innovation in the hospitality sector

• New trends and disruptions in hospitality
• Effective technologies in operations and service
• Database management and artificial intelligence
• Performance measurement and business analytics
• Finance and value creation

Also includes a ‘Decoding Bootcamp’ focused on mobile applications, websites and data curation.

Module 2 – Strategies

Developing sustainable strategies and business models

• Design thinking and innovation
• Advanced digital marketing strategies and tactics
• Ethics and CSR in the connected world
• New business models and start-up ecosystem in hospitality
• Revenue, channel and demand management

Module 3 – Leadership

Leading your organization into the digital transformation

• Applied project management
• Customer experience, service excellence and personalization in the digital age
• Sustainable hospitality business strategies, design and development
• Leadership awakening: multicultural leadership, emotional intelligence, talent management and team building
• Implementing and leading the digital transformation